Guido, the founder’s story

Guido Cucchia

A personal journey that gave birth to borGO

My early years in Villamagna

I grew up in a small village in Abruzzo, called Villamagna.I was lucky enough to be raised close to my grandparents, and they were the ones who passed on to me the beauty of our traditions through stories, sayings, and everyday memories.

My grandfather on my father’s side would take me into the countryside, among trees and soil, teaching me the rhythm of nature. My maternal grandmother, who lived in the city, would tell me about the wisdom of the elders and share her childhood memories of life in the countryside.

Every visit, every story, had something special. They gave me a world made of simple, genuine things. Back then, I didn’t know it yet, but those emotions would come back to shape my future in ways I couldn’t imagine.


The moment I chose to leave

After high school, I made the decision to leave Italy. At the time, I felt like the country couldn’t give me what I was looking for. Between personal struggles and professional ambitions, I didn’t feel surrounded by the right energy.

Part of my family had always lived abroad — in Switzerland, Canada, Venezuela. Talking to them opened my eyes. I kept asking myself: Why don’t things work the same way back home?

I was angry.I carried a kind of frustration — almost resentment — towards Italy. It felt like a place full of closed doors, especially for young people. So I left, carrying that weight with me for many years.


Where the idea for borGO was born

The idea for borGO came during my Erasmus exchange in Valencia, Spain. One night, I couldn’t sleep, and my mind kept racing.

Why do countries like Spain know how to celebrate their traditions, while in Italy, they’re often seen as outdated? Why can’t we tell a different story about Abruzzo — something real, something alive?

When you live abroad, you start asking yourself these kinds of questions — even when you’re still young. And that night, those thoughts became something more.

That’s when I started imagining borGO: A project built to share my homeland with people looking for authenticity, depth, and connection.

Beyond Italy: learning from others to rediscover yourself

In the Netherlands, I studied in an international environment, surrounded by people from over 100 different cultures and nationalities — from Sweden to Malta, Sri Lanka to Congo, Colombia to the Faroe Islands. Every lunch, every dinner was a cultural exchange, a chance to learn new traditions, ways of thinking, ways of living. Those shared meals became real-life lessons.


During those years, I travelled a lot for work and out of personal curiosity. I met people from all over the world. Talking to them, living alongside them, changed me. Gradually, I began to look at Italy through different eyes — more open, more mature, more eager for authenticity.


When the pandemic hit and everything paused, I felt a strong need to build something. I already had the idea of borGO in my mind, but I knew it would take time, work, and patience to make it real.


Why I chose to invest in Abruzzo

Every time I returned to Abruzzo, something moved inside me. The scents, the landscapes, the people — they stirred up deep emotions. I would walk through the countryside, visit small villages, meet those who keep traditions alive, and ask myself: who is telling their stories?


With the experience I had gained, I felt I had to try. Or at the very least, I knew I needed to. For me, borGO is just that: a way to share real, human emotions. I’m less interested in whether a visitor sees a beautiful view. I want them to feel something — the way I did listening to a cumbia on a Colombian street, or sipping tea in a Turkish bazaar, immersed in someone else’s world.


I want people who come to Abruzzo to return home with a real emotion. Maybe they’ll learn a recipe, a local word in dialect, or even just a new way of experiencing time — slower, more present, more grounded.


Even though I still live in the Netherlands today, borGO is my way of returning. A way to stay connected to my land and try to change things from within, one step at a time.


borGO is not just a travel project. It’s my way of giving something back to where I come from.


The dream behind borGO

My dream is for borGO to become a bridge between those who live in these villages and those who come from far away. Between tradition and innovation.


And I hope young people here will find a chance — a space to grow, an idea to build on, a reason to stay or come back. When I left Italy, I never imagined I’d return with a project like this. But here I am.


With borGO, I want to create real experiences — meaningful for travellers, and valuable for those who remain.

By Guido Cucchia July 26, 2025
There's something magical about rounding a bend in Abruzzo's winding mountain roads and suddenly seeing a medieval village perched impossibly on a clifftop, its stone walls glowing golden in the afternoon sun. These aren't tourist attractions – they're living, breathing communities where families have called the same narrow streets home for generations. After years of exploring every corner of this remarkable region, I've discovered that Abruzzo's medieval villages offer something precious: the chance to step completely out of the modern world and into authentic Italian life that has remained unchanged for centuries. These are places where the baker still starts work at 4 AM, where the church bells still regulate daily life, and where every stone tells a story. Why Abruzzo's Medieval Villages Are Special Authentic Daily Life Unlike the perfectly preserved but often lifeless medieval towns you'll find elsewhere in Italy, Abruzzo's villages pulse with genuine community life: Morning rituals – watching the village wake up over espresso Afternoon gatherings – locals chatting in ancient piazzas Evening traditions – families taking the evening stroll (passeggiata) Seasonal celebrations – festivals that bring the whole community together Untouched by Mass Tourism These villages have remained authentic because they're: Off the beaten path – requiring effort to reach Uncommercialized – with genuine local businesses Naturally protected – by geography and language barriers Community-focused – where locals come first, tourists second The Must-Visit Medieval Villages 1. Santo Stefano di Sessanio This restored medieval village in the Gran Sasso National Park is like stepping into a fairy tale. The entire village has been carefully preserved, with: Stone houses restored using traditional techniques Artisan workshops where you can watch crafts being made Authentic accommodations in converted medieval buildings Dramatic mountain views that change with the light Local tip: Visit during the saffron harvest in October to witness one of Europe's most precious spice cultivations. 2. Pacentro Madonna's ancestral village sits dramatically on a hillside, crowned by a medieval castle. What makes it special: Untouched authenticity – no tourist shops or fake "medieval" attractions Living community – where locals still outnumber visitors Ancient traditions – including the May fertility festival Spectacular setting – with the Maiella Mountains as backdrop Insider secret: The best view of Pacentro is from the cemetery road at sunset. 3. Castelli The ceramic capital of Abruzzo has been producing beautiful pottery for over 500 years: Active ceramics studios where you can watch artisans at work Museum of ceramics in a restored medieval palace Ancient kilns still used for traditional firing Cobblestone streets lined with colorful ceramic displays What locals know: Visit during the ceramics festival in August for workshops and demonstrations. 4. Pietracamela This tiny village beneath the Gran Sasso massif feels like the end of the world: Only 280 residents creating an intimate community feel Stone architecture perfectly integrated with the landscape Starting point for serious mountain hiking Authentic mountain cuisine in family-run restaurants Hidden gem: The village fountain has been flowing continuously for over 400 years. 5. Navelli The saffron capital of Italy, where the precious spice has been cultivated since the 13th century: Saffron fields that bloom purple in October Medieval palace dominating the village center Traditional saffron harvest you can participate in Ancient techniques passed down through generations Local experience: Join a saffron harvest tour to understand why this spice is worth more than gold. Villages by the Sea: Coastal Medieval Gems 6. Atri This hilltop cathedral town offers stunning views over the Adriatic: Magnificent cathedral with ancient frescoes Medieval streets perfect for wandering Panoramic terraces overlooking the coast Traditional workshops producing local crafts 7. Città Sant'Angelo A perfect example of medieval urban planning: Intact medieval walls surrounding the old town Artisan quarter with active workshops Ancient churches with original frescoes Wine cellars carved into the rock Mountain Strongholds: Villages in the Clouds 8. Roccascalegna Dominated by its dramatic castle perched on a rocky outcrop: Castle tours with breathtaking views Medieval festival in summer Traditional stone houses cascading down the hillside Authentic restaurants serving mountain cuisine 9. Scanno The "Pearl of Abruzzo" with its unique heart-shaped lake: Traditional costumes still worn by elderly women Goldsmiths' quarter with ancient jewelry techniques Photogenic streets that have attracted artists for centuries Preserved dialect different from surrounding areas 10. Capestrano Birthplace of San Giovanni da Capestrano: Magnificent monastery with original frescoes Archaeological site with ancient Roman ruins Traditional festivals celebrating local saints Peaceful atmosphere perfect for contemplation
By Guido Cucchia July 18, 2025
Picture this: you're sitting in a medieval piazza at sunset, watching elderly men play cards while their wives chat on weathered stone benches. The scent of fresh bread mingles with mountain air, and church bells echo through narrow cobblestone streets. This isn't a scene from a movie – this is everyday life in Abruzzo, Italy's most authentic region that somehow escaped the tourist crowds. After living in this extraordinary region for over a decade, I can tell you that Abruzzo offers something increasingly rare in modern Italy: the chance to experience genuine, unhurried Italian life. While tourists flock to Tuscany and the Amalfi Coast, those in the know quietly slip away to discover what I call "the real Italy" – a land where ancient traditions survive, where locals still have time for conversation, and where every meal tells a story.  Why Abruzzo Is Perfect for Slow Travel The Art of Living Slowly Abruzzo embodies everything slow travel represents. Here, you won't find tourist buses or crowded attractions fighting for your attention. Instead, you'll discover a region that moves at the pace of its seasons, where lunch still takes two hours and Sunday afternoon means family time, not shopping. The region's geography naturally encourages a slower approach: Mountain villages where time seems suspended Rolling hills perfect for contemplative walks Ancient pilgrimage routes that invite reflection Family-run businesses where relationships matter more than transactions Authentic Italian Culture Preserved What makes Abruzzo special isn't just its stunning landscapes – it's how the culture has remained remarkably intact. In these hidden villages, you'll find: Grandmothers still making pasta by hand every morning Shepherds following transhumance routes their ancestors walked (seasonal) Festivals celebrating harvests, saints, and seasons Dialects that haven't changed in centuries The Three Faces of Abruzzo Mountain Majesty The Apennine Mountains dominate Abruzzo's landscape, creating a dramatic backdrop that changes with every season. Here you'll find: Gran Sasso National Park – home to Italy's highest peak south of the Alps Maiella National Park – where wolves and bears still roam free Medieval mountain villages clinging to impossible clifftops Ancient shepherds' paths perfect for contemplative hiking Hidden Hill Towns Between the mountains and coast lie dozens of perfectly preserved medieval villages. These aren't museum pieces – they're living communities where: Morning markets still happen in ancient piazzas Artisans work in studios passed down through generations Every family has a story stretching back centuries Visitors are welcomed as friends, not tourists The Untouched Coastline Abruzzo's 130 kilometers of Adriatic coastline offer a refreshing alternative to overcrowded beach destinations: Trabocchi Coast – wooden fishing platforms that look like sea spiders Protected marine reserves with crystal-clear waters Fishing villages where the catch still determines the day's menu Seaside towns that empty out after summer, returning to authentic life
People grilling traditional Abruzzo arrosticini outdoors, surrounded by mountains—authentic Italian
By Guido Cucchia July 3, 2025
Follow Stanley Tucci in Italy through authentic Abruzzo. From arrosticini to hidden villages, discover why slow, meaningful travel truly matters.